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Appealing to Autumn Home Buyers

13 September 2016, by Design A House Sign Autumn Home Buyers

The housing market is traditionally dictated by seasonal periods of sale. In the past, it has been heavily linked to the school calendar for a number of reasons. As a group, parents are one of the main home buyers and dominate a large amount of the market. Many of them will look to move in between school years, with many looking to buy during spring. For this reason, many people have often put their homes on the market during this period to attract the attention of these buyers. But in recent years, autumn has become a particularly good time of year to sell your home.

When’s the best time to sell?

Over the past few years, the market has changed significantly and spring is no longer the only season that you should consider selling your home. This can make it difficult to know what time of the year you should put your home on the market. Spring can be a good time of year as it also allows you to showcase your gardens in bloom. We’re also more likely to get nice weather in the UK which can put people in a better mood when viewing. But autumn is increasingly becoming a great time of the year to sell your home, with the emergence of new groups of buyers.

Why sell in the autumn?

Autumn can be a great time of the year to sell your home as there are plenty of new markets looking to buy. With a new millennial market and the older generation all looking to buy, autumn might be the perfect time of the year for you to sell. This is because there is less competition in the housing market from those looking to sell their home in the spring. If you don’t live close enough to a school or local amenities then you could find it difficult to sell your home during the spring too. But you should make sure that you are appealing to the right audience.

Appealing to the right audience

It’s important that you consider the kind of audience you are trying to target before selling your home. For example, if you have a larger home suitable for a family, then you might well be best looking to sell it in the spring. But if you have a smaller home it might be best to target the millennial market. If you are thinking of selling your home in autumn, there are a few tips that can help you appeal to this audience.

Millennials – These are often referred to as first time buyers and make up a significant part of the housing market.  People that fall into this group are not constrained by time periods, although they may avoid buying during the winter period. They are often some of the most responsive and fast acting buyers as they are often active on their phones. Good photos can be essential though so it is important to make sure that you have great visuals of your home and you have posted these online.

Empty-nesters – This refers to the older generation or those who no longer have children at home. Many of these are retired and looking to downsize or want to move somewhere quieter. They tend to be more cautious when buying and may take longer to make up their mind. But when they do, they are usually willing to pay a good price if they find the right home.

So when should I sell my home?

Only you can really decide when the best time of year to sell your home is. You should consult with your estate agent and make sure you think about what kind of audience you will be selling to. Autumn is a great time of year to sell your home and it might even make more sense financially. With less competition in autumn, you could actually get a better price for your home than during the spring. Make sure you consider all of these things, and by following our top tips, you should be able to appeal to autumn buyers.

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